Six Rules for Septuagenarian Filmmakers
(Gary Jones Video with advice from local advertising experts Run Run Amuck and Tad Frugal.)
RRA: Tell me you did not just post to your Gary Jones Video Facebook page a video of a dog shaking its ass.
GWJ: I was shooting from the other end.
TF: Dogs are big in Arkansas. Haven't you ever heard of Arkansas Parks & Tourism's "Barkansas" campaign? http://arkansas.com/barkansas/
RRA: Quit pulling my leg and listen to me. Both of you. All the research dictates that you need to protect your brand as a purveyor of high-end commercial cinematography! You can't be posting crap with wet dogs.
GWJ: But a very prominent producer--who for some reason wants to remain anonymous--was paying me to film the pets at Springfest.
RRA: That's just great. People actually saw you out there? No wonder the producer wants to remain anonymous. They would be embarrassed to be associated with this!
TF: Maybe you should have shot cats. Cats are big on YouTube.
GWJ: I didn't see any cats. And do they shake water off like dogs?
RRA: Forget the home movies! You're the only one in the state who has shot 65mm IMAM film, for pete's sake. You need to get back to doing high-end stuff. Why pay big bucks for research and my consulting fee is you are going to ignore it?!?
GWJ: Wait. What "big bucks" research? I was just asking your advice...as a friend.
RRA: And I'm giving you my "friendly" rate. You want to get back into the game or not?
TF: Hold it. How can you keep your rates cheap, cheap, cheap if you're shelling out for research and consultants?
(to be continued)