![]() (Gary Jones Video with advice from local advertising experts Run Run Amuck and Tad Frugal.) RRA: Tell me you did not just post to your Gary Jones Video Facebook page a video of a dog shaking its ass. GWJ: I was shooting from the other end. TF: Dogs are big in Arkansas. Haven't you ever heard of Arkansas Parks & Tourism's "Barkansas" campaign? http://arkansas.com/barkansas/ RRA: Quit pulling my leg and listen to me. Both of you. All the research dictates that you need to protect your brand as a purveyor of high-end commercial cinematography! You can't be posting crap with wet dogs. GWJ: But a very prominent producer--who for some reason wants to remain anonymous--was paying me to film the pets at Springfest. RRA: That's just great. People actually saw you out there? No wonder the producer wants to remain anonymous. They would be embarrassed to be associated with this! TF: Maybe you should have shot cats. Cats are big on YouTube. GWJ: I didn't see any cats. And do they shake water off like dogs? RRA: Forget the home movies! You're the only one in the state who has shot 65mm IMAM film, for pete's sake. You need to get back to doing high-end stuff. Why pay big bucks for research and my consulting fee is you are going to ignore it?!? GWJ: Wait. What "big bucks" research? I was just asking your advice...as a friend. RRA: And I'm giving you my "friendly" rate. You want to get back into the game or not? TF: Hold it. How can you keep your rates cheap, cheap, cheap if you're shelling out for research and consultants? (to be continued) -30-
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