Volume 53, Number 3

Six Rules for Septuagenarian Filmmakers

• Never use the term “septuagenarian”. Millennial and GenX marketers find polysyllabic words anathematic. (Whoops.)
• Never fail to keep abreast of current technology. State-of-the-art camera gear is getting smaller (good), lighter (great) and less-expensive (thank goodness).
• Never reminisce about events that took place before your clients’ 16th birthdays. Never remind ANYone that you worked with their parents or (gasp!) grandparents.
• Never admit to being an “early-riser”. Those spectacular sunrise shots on your reel are really sunset scenes run in reverse.
• Never call 12 hours “half a day”. Whippersnappers tend to value leisure time over old-fashioned work ethics.
• Never forget that “you’re only as old as you feel” is a crock. Actions always speak louder than platitudes.